6 Weeks to Pop Up goes down the Roman

Posted on Apr 26, 2016
6 Weeks to Pop Up goes down the Roman

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The final session of our 6 weeks to pop up was to take the ideas to market. With the support of Roman Road Trust, we got a stall on Roman Road Yard Market – a new market focussing on local produce, vintage and craft.

 

So, the idea is that each of our new business ideas gets a chunk of time directly with possible audiences to test out a range of things – this could be the idea itself, or they way they present the idea, or the way the idea is bundled, or the price point. What’s great about this market is the sheer diversity of people, from a whole range of races, or demographics.
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First up was Lucky Sixpence, Anna Willatt testing out her bespoke wedding dress service. She takes a vintage item and pairs you with a designer who transforms it to your desires. This allows her to ask people about weddings they have had, or been to, or loved. And then you think…it could be for any special occasions? Great to see something brilliant done adapting existing clothing. She’s a force, and you’ll see her doing something soon.

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Next up was Julien Vassileries from L’Etabli – with his PlySet new lamp. He set out the stall with the evolution of his lamp, and all of the steps he has been through to get to the example he had with him. Simply put, its a positionable lamp made from plywood, with additional flex and lamp components attached. He has two versions – a complete lamp and a DIY kit where you can put it together in the way you want. He got a chance to engage people in the idea, and lots of people were attracted to see what this thing was. Watch this space. This is going to work.
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The next session was for Emily James who is developing an IT service for freelancers and people who need to get there technology lives working well for them. So she got to do some early user testing of her idea, and particular pain points for people with tech at home. She brought a bunch of issues people hasd raised and added more. The response was really positive to having some extra help for times when things go wrong. How much might people pay? Not sure. Still, we know how to find out the answer.


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Finally Jane Llewellyn from Trullo brought some packages for young people who might take part in her social business – its a kitchen and restaurant that offers young people front and back of house experience and skills, and possible connections with chefs in London. This is a brilliant idea, and will take some time and work to get there, but we can’t wait to see it happen.



Huge thanks to the brilliant Machines Room for giving us a home to do this in, and Tabitha from Roman Road Trust.


So, testing in a real market? You bet!

People were bemused sometimes, but often willing to give the idea a go, or to offer a reaction or response. People are so generous in these situations, and it is such a wonderful thing to be on a market stall all day just chatting to people about new ideas. We will be doing this again.


Photos: © La Cabine de Margaux and Upstarter