Here’s a film of some work Gill and Nick did with Startups in the UK, some 5 years ago, but still worth a watch. Humanising Technology was a project at the UK Design Council, which aimed to demonstrate the value of design in technology startups.
This is the film produced for the Humanising Technology Project we did at the Design Council back in 2001. It took design thinking to 8 early stage technology startups and tracked them over 4 years. It’s developed into what the Design Council now call their Innovate programme which they have rolled out for the past 7 years.
This is some of the original group of companies talking about the experience of working with designers, and what it did for them. Nick Durrant and Matt Marsh who were brought in on the teams and worked with us to develop the programme also explain some of the thinking behind the project.