A Plot London production

Upstarter is led by Gill Wildman and Nick Durrant, founders of Plot since 2005 and practitioners in design in the UK with over 40 years of experience between them.


Nick’s background is in Interaction Design out of the RCA, from where he went on to work in design, engineering, and strategy with Taligent, IBM, MetaDesign and Interbrand. With his company Plot, he has worked with Nokia, BBC, and many small startups.

Gill has worked in the UK public sector, and also for BBC, Nokia, Microsoft, Samsung, Participle, the UK Design Council, and with Nick at Plot for the last 11 years.


From 2010 – 2011 Gill and Nick were the Nierenberg Chair of Design visiting professors at Carnegie Mellon University, Pittsburgh, where the seed of Upstarter was planted.


Plot has designed and delivered programmes for large organisations amplifying their capacities for design and innovation; strategies and programmes to which start-ups would not normally be able to access. So bringing the kinds of advantages that these larger companies have benefitted from, to small situations is one of the aims of Upstarter.